Iu Piu Kei is located in the Fulong Street of the Macau Peninsula, which is a highly popular street composed of many local specialty stores providing souvenir food items. The shop was founded in 1922 and its brand had a long history of development with over 90 years. It is one of the well-known brands in Macau offering the Portuguese-style cookie-like food, the Bicho Bicho. In this store, you can find the Portuguese-style Genete (Bicho Bicho) having a crispy pastry with a strong butter-flavor inside. Moreover, you can also consider purchasing the fragrant peanut butter egg rolls, the canned sardines imported from Portugal and other Macanese specialties food and souvenirs.

**The Macau-made Portuguese Genetes (Bicho Bicho) produced by IU PIU KEI won the 2024 Brussels " Superior Taste Award " two-star which awarded by 15 European catering industry representatives and more than 200 international authoritative representatives, known as Michelin in the food industry.